In the world of employee and business communications, there are two distinct but equally essential players: Big ‘C’ and Little ‘c.’ Imagine them as the lead and rhythm guitarists in a rock band. They may have different roles, but together, they create a harmonious sound that captivates the audience and is music to employees’ ears. Today, we’re going to explore why the collaboration between Corporate Communicators (Big ‘C’) and Operational or Functional Communicators (Little ‘c’) is key to achieving success in the corporate world.
PROPS: Giving credit where is due: I first heard about “Big C and Little c” from Malcom Berkley and Deisha Barnett, two of UPS’ top communications executives during an all-communicators meeting panel discussion, hosted by Cox Enterprises, in 2022. The concept and framing resonated with me and others and inspired me to take it a step further in this post.
The C chord puts a smile on my face and makes me feel like everything's going to be all right.
– Ed Sheeran. An English singer-songwriter, musician, record producer and actor
Each function plays an essential but different role
Big ‘C’ and Little ‘c’ communicators may seem like they’re competing for attention, but in reality, they’re equal partners with distinct missions. Big ‘C’ communications focus on delivering news and information to the masses – think of it as the grand stage. They ensure that the entire organization, from employees to leaders, is informed about high-level strategies, company culture and major announcements. They shine a warm light on employees by telling stories that shows what good looks like.
On the other hand, Little ‘c’ communicators are like the production crew, but let’s be clear. Little ‘c’ isn’t pejorative, it’s simply a way to visualize the size of the audience. They provide targeted news and information that employees need to do their jobs effectively. Whether it’s updates on processes, safety guidelines or training materials, they ensure that the workforce is well-equipped to perform their tasks efficiently.
Corporate Comms delivers news and info to the masses
Big ‘C’ communications are the maestros of the big show. They craft the overarching narrative of the organization, ensuring that all employees and leaders are on the same page. From companywide announcements to strategic visions, they create a unified voice that resonates throughout the enterprise.
Operational Comms delivers targeted news and info employees need to know
Little ‘c’ communicators are the masters of delivering the right message at the right time. They understand the pulse of the organization and are experts in providing employees with the information they need to excel in their roles. This includes sharing critical updates, best practices and real-time information that keeps the engine of the company running smoothly.
In The Power of Operational Communications, Andy G. Schmidt, CEO at 6i Communication, explains, “Good operational communication doesn’t just improve productivity and efficiency. It also impacts the way employees perceive the organization, which in turn increases satisfaction and workforce retention.”
Leaders deliver Little ‘c’ every day for big impact
Little ‘c’ also includes all the small, day-to-day conversations leaders have that help individuals and teams gain understanding and meaning for themselves. Leaders, in particular an employee’s direct manager, are the highly trusted channels for employee communication, engagement and behavioral change.
According to Blue Beyond consulting, “By communicating effectively, managers bring a compelling business vision to life and make it relevant to their teams. They establish a culture of deep trust and high expectations, which drives business results and impactful change.”
Communicating big topics, like business strategy and company goals, aren’t a “one-and-done activity” orchestrated by corporate Big “C” communications – they’re an ongoing conversation. Communicating effectively with employees is a capacity that executives and frontline leaders must build with intention and rigor. Corporate Communications is certainly a partner and strategic communication advisor; however, communication is an important part of every leader’s job. Building the skills to write an effective announcement or email, create a powerful presentation and deliver key messages are accountabilities and capacities for leaders at all levels.
Collaboration: Middle ‘C’ is music to employees’ ears
The magic happens when Big ‘C’ and Little ‘c’ collaborate effectively. Big ‘C’ communications benefit from the insights of Little ‘c’ communicators, ensuring that their content is credible, relevant, and well-timed. This collaboration creates a symphony of information that captivates employees’ attention and drives home the key messages.
Little ‘c’ communicators, in turn, amplify the news and information from Big ‘C’ by providing context and making it relatable to the daily lives of employees. This deeper understanding helps employees connect with the company’s vision, purpose and mission, fostering a sense of belonging and commitment.
Alone, we can do so little; together, we can do so much.
– Helen Keller, An American author, disability rights advocate, political activist and lecturer.
Parting Thoughts
The partnership between Big ‘C’ and Little ‘c’ communicators isn’t a competition but a harmonious collaboration. Each function has a unique role to play in the corporate communication orchestra, and when they work together seamlessly, the result is a well-informed, engaged, often inspired and more motivated workforce. Both kinds of communication are really important, just in different ways!
Like the perfect harmony of chords in a song, effective communication provides the rhythm to the driving beat of a thriving business. Remember, in this symphony of success, it’s the collaboration that makes the music trend and truly resonate. And if, or should I say when, you inadvertently contribute a sour note, own it and learn from it, then play on. Join the chorus of collaboration between Big ‘C’ and Little ‘c’ communicators to make your organization sing.
If you’re a corporate communicator, reach out to your peer who supports operational communications for a function. Likewise, make the effort in the other direction if you are the partner organization. Start creating your symphony of success today and inspire on!